People & Projects


Based at my studio on Scotland's east coast, I work with an eclectic mix of clients, from national brands to small town start-ups.  Meet a few of them below.

MARKETING | COPYWRITING | CREATIVE PRODUCTION

Muchacho - Feel Good Street Food (2019 - present)
Based in the heart of Aberdeen, Muchacho brings fresh, authentic Mexican street food to people of the city and across Aberdeenshire. I became involved with Muchacho as social media producer, creating daily organic social media content and promotional copy.

In 2020, the role quickly expanded to include the promotion and daily online management of a newly launched Taco Van service, which became an overnight success (literally) during the first lockdown.

Collaborating with our marketing and management teams, I have also produced new brand taglines, messaging, and copywriting for all pages on our Muchacho website, handled responses to multiple press queries, and work to marketing briefs promoting regular Muchacho product and service launches throughout the year. 

Scene Scotland (2013 - present )
A boutique agency promoting exciting Scottish brands and producing their own signature events including WILDHOOD , The Vintage Wedding Show, and Urban Market.  I love working with this company on a regular basis and have most recently provided copywriting and social media storytelling for Wildhood - an award-winning children's festival
Previous work with this client has included copywriting, blog writing, social media storytelling, and event production for events including the Vintage Wedding Show (2013-2015), Urban Market, and Funk Fair. 

The Pittenweem Chocolate Company (2012 - 2015 | July 2018 - Present)
Artisan Chocolate Maker, Chocolate Shop and Cafe
social media marketing; blog, facebook, twitter and pinterest
created brief for new website and liaised with Wired Studio, brand designer, photographers and other contributors on behalf of client to build the website.
copywriting for website, adverts and marketing materials
production of promotional event -  'Grand Festival Of Chocolate'
creating media kits
generating and handling publicity in press
front-of-house coaching sessions and training manual for staff
front of house / hospitality at special events

Soil and Surf (2019 - present)
Gardener + Grower | Beachcomber + Maker | Fisherman + Seafood Specialist 
(rebranded from The Fisherman's Larder - 2012 - 2019)
created brand, designed logo, created website, facebook, and instagram page
copy for website, adverts and media, and marketing 
ongoing social media storytelling
emails and marketing admin on behalf of client

BPlasticFree
creator of Waxyz, award-winning reusable food wrap
short-notice press release written for trade show publication


VOICE OVERS - EXAMPLES
You can listen to audio at vickywatt.co.uk

The Cooperative Group
National Supermarket
voiceovers for in-store promotional campaigns

Tesco
National Supermarket
voiceover for in-store Covid safety campaign

National Charity
voice over for radio campaign

Scottish Government
voice of various promotional campaigns including:-
TV commercial for Domestic Abuse Helpline, Natural Scotland
Radio campaign for Social Securitiy Scotland
promotional videos for Smarter Scotland, Rural Scotland
The Saltire Prize (collaboration with National Geographic TV)

The British Heart Foundation
National Charity
voiceover for national web promotion of fundraising initiative 

Voluntary Services Aberdeen
Regional Charity
voiceovers for series of promotional videos

BBC
Public Service Broadcaster
voiceovers for:-
BBC Radio Scotland, multiple promotional trailers including Children In Need
BBC Television documentary narration
BBC UX&D Online promotional video
BBC Two Scotland and BBC Three TV promo trails (T In The Park)
BBC One Scotland TV show trails (The Mountain)
BBC One Scotland trails (The Edinburgh Military Tattoo)

The Sunday Herald
voice of series of national radio commercials to promote supplements in newspaper in Scotland

Eco-Label - European Commission
European award for products and services which meet the highest environmental standards.
voiceover for international promotional video campaign


Can I help you too? If you'd like to discuss working together, please get in touch.